Innovation in Sustainability: Global Impact of Thermo-reflective Paint

In an era where climate change represents one of the greatest challenges facing humanity, MACOMA Environmental Technologies, led by Ezekiel Martin, is revolutionizing the way we address global warming. Since its founding in 2018, the company has worked tirelessly on innovative solutions, with thermo-reflective paint being its most recent and notable contribution.

Itaembe Guazu, Posadas, Misiones Argentina - It is the first large-scale social housing project with heat-reflecting roofs (MACOMA Cool Roof)

The First Steps: From Indoor Pollution to Thermo-reflectance

Thanks to a collaboration agreement signed between the University of Nevada, Reno (UNR) and the government of the province of Misiones, Argentina, Ezekiel and his team decided to set up a branch at Parque Industrial de la Innovación de Posadas (the Posadas Industrial Innovation Park), thus becoming the first innovative industry to participate in this mutual exchange program.

An International Project with Local Impact to mitigate urban heat islands and global warming; the paint, which has a high solar reflectance of 107%, is used on metal roofs and other surfaces with excellent results.

Roofs covered with MACOMA paint act as trampolines that reflect solar energy into space, thus reducing the interior temperature of homes as if they were under a tree.

Challenges and Challenges: From Science to Action

One of the greatest challenges has been the scientific formulation of the paint so that it adapts to all climates. Ezekiel's wife, Olga Martin, PhD. (a scientist with a passion for data analysis), has been instrumental in guiding the research into thermoreflectance which is key in the fight against climate change.

MACOMA Environmental Technologies' scientific advisor is Prof. Hashem Akbari, PhD., Nobel Peace Prize Laureate (2007), a world expert in thermoreflectance who developed the methodology to calculate the equivalence of solar energy reflectance with the subtraction of CO2 (Carbon Dioxide) from the atmosphere.

Ezekiel and Olga Martin with Pope Francis presenting a 60 cm2 painting with the thermo-reflective paint, which when exposed to the sun offsets approx. 100 kg of CO2.

The Alliance with Scholas, a pontifical organization founded by Pope Francis

The impact of this environmental technology company has resonated beyond scientific circles.

In April 2024, in an unprecedented effort to combat global warming, the pontifical foundation Scholas Occurrentes and MACOMA Environmental Technologies signed a collaboration agreement.

José María del Corral, World Director of Scholas and Ezekiel Martin, during the signing of the first global program between Scholas and MACOMA to combat global warming.

This agreement, supported by Pope Francis, seeks to implement the "Communis Domus" program, aimed at mitigating global warming and improving the quality of life of vulnerable communities, thus generating a significant environmental and educational impact, through the sale of VOLUNTARY CARBON CREDITS.

A Future of Hope and Action

Ezekiel Martin is optimistic about the future. He envisions that within 5 to 10 years, thermal-reflective paint technology will be widely adopted globally not only for its ability to reduce temperatures, but also for its potential to significantly mitigate global warming.

Visit Communis Domus page

Moreover, the commercialization of carbon credits derived from this technology could create a new green economy, benefiting both companies and the communities that need it most.

“The time to act is now,” Ezekiel emphasizes, recalling António Guterres’s words on the growing urgency of climate change. Extreme heat has already claimed thousands of lives around the world, which is a wake-up call that we cannot ignore.

Leo Messi was honoured with the "Scholas Educational Ball" by José María del Corral for his participation and support of the foundation.

With the support of influential international figures and the visionary leadership of Ezekiel Martin and his team, MACOMA is positioned to be a pillar in the global fight against climate change.

Their work is not only a testament to technological innovation, but also a reminder that, with the right action, we can make a difference for future generations.

Bono, alongside Pope Francis, said he had supported Scholas for the past four years and will continue to do so.

Article: Ezekiel Martin and the Global Impact of Thermo-reflective Paint

Article: Innovation in Sustainability: Global Impact of Thermo-reflective Paint

Written by: Bernardo del Valle Pedroso